On June 25, we hosted a webinar with TryMyUI’s Co-Founder and CEO, Ritvij Gautam, on collaborative UX workflows. Ritvij discussed the challenges common on UX teams and ways to achieve synchronicity through collaborative analysis. Here’s a recap of the live Q&A segment from the webinar.
How can you make usability research relevant to all of your stakeholders without bogging the whole team down in a morass of data?
An efficient team UX workflow must engage every stakeholder with the data at the appropriate level of involvement and achieve the goals of all involved, as well as the team as a whole.
If you pay even a sliver of attention to the entertainment world, you’ve probably heard of Tidal by now. Jay-Z and his famous co-owners (Beyonce, Kanye West, Rihanna, and more) have gone all-out promoting their new music streaming service. Behind all the marketing buzz, though, Tidal is essentially a re-imagined Spotify, and it’s aiming to compete directly with the streaming giant.
Has Tidal reached its goal? We ran a few tests with current Spotify users to find out…
On December 9 we hosted a webinar with Rob Hoehn of Ideascale and Rob Aseron, former head of user research at Zynga diving into the utilities of crowdsourcing and how it can be used to expedite the user research process and improve feedback. Below is the Q&A segment of the webinar.
A number of years ago, British Airways needed to find out what customers wanted. They were adding mini refrigerators to first class seating sections so passengers could help themselves to a snack during long overnight flights, and needed to find out exactly what kind of snacks their passengers would be interested in. So they put together a few focus groups…