Thoughts on creating better digital experiences

Collecting & analyzing digital experience data

group analyzing digital experience data reports

As technology is evolving, customers’ expectations are also rising. A good customer experience can differentiate your brand from others. According to some statistics, brands providing excellent customer experience generate 5.7% more revenue than those not focusing much on CX. If we neglect these stats for a moment, every business owner understands that a good customer experience is essential for success. Now the question is how to improve customer experience? For that, you need to collect customer experience data. You might ask how to collect data? In this article, we’ll discuss how to collect and analyze digital experience data.

How product analytics and usability testing go hand-in-hand

product analytics and usability testing woman around data and statistics

Better usability and digital experience create better products. How exactly does usability testing go hand in hand with product analytics? Usability is something like your cell phone. If your cell phone isn’t easy to use, you will change it and never look back at it again. So, an easy-to-use cell phone means that it is a good product and vice versa.This is a broad example, however. In this blog, we.. Read More

What is digital experience?

digital experience mobile apps

As the name indicates, it’s an interaction between a user or customer and the employee or company by using digital technologies. This interaction can be between B2B and B2C by using digital technologies. It allows companies and organizations to get rid of paper processes and create services that can be run through modern technologies and the internet. If we talk about digital experience design, it should be intelligent, omni-channel, personalized, and relevant. When you ask people to define the digital experience, you’ll get different answers, but all of them will be relevant.

7 ways to measure user experience using metrics & KPI’s

measure user experience with key performance indicators graphic

User experience is the concept of gauging the satisfaction or frustration of your users while they interact with your product/service. Optimizing the user’s experience throughout their journey is one of the best ways to improve your brand image and secure lasting engagement. Before you can improve your offering, you must develop a deep understanding of where you can improve their experience. To do this, you need to analyze some key metrics and KPIs to gain a holistic view of your customer experience. This article will outline some helpful metrics and key performance indicators (KPIs) that you can use to help measure and improve your user experience.

UX Wars: Lyft vs. Uber

ux wars lyft vs uber

As you may have noticed, we recently re-launched our UX Wars campaign with a bit of a twist. We have included audience participation by running polls on social media. Currently, we hope to compare and contrast usability testing results with social media poll results and gain insights about why people prefer one app over the other. With this current round, we focused on rideshare apps. So without further ado, let’s dive into UX Wars: Lyft vs. Uber!

How to get started with Analytics in Stitchology

analytics in stitchology graphic web analytics data

As we’re sure you’ve seen, we recently acquired Stitchology.ai, a robust session recording and web analytics tool that blows Hotjar and Google Analytics out of the water. Now, we’ve made the integrated product available through our TryMyUI platform. But how does it work? How do you get started with the tool? Well, this article will answer your questions. Keep reading to learn how to get Analytics in Stitchology today.

Customer persona analysis

customer persona analysis person holding

Simply having a good product/service isn’t enough to attract users and create a successful business. You need to reach people that are interested in your solution, have a need for it, and are willing to pay. These three factors are part of a larger image that makes up customer intent and product-market fit. To analyze how your product fits and who the specific audience is, it’s helpful to create a customer persona analysis. This article will define a customer persona analysis and talk about how to build one, why it’s important, and two different research methods used to help create this analysis.

UX playoffs: Food delivery bracketology

ux playoffs instacart vs deliveroo

If you’ve been following our social media, then you’ve probably seen the UX playoffs polls we’ve been running for the past several weeks. It started as a fun little campaign that we started in celebration of the NBA playoffs. As folks engaged with and voted on their favorite food delivery apps, we were reminded of a time when we used to share UX Wars blog posts and how those resonated with everyone. So, here we are! Soft relaunching our old campaign. Don’t worry, friends. The name change was temporary and apropos only to the NBA playoffs situation.

Leveraging remote usability testing as UX research

UX research is the process of gathering qualitative and quantitative data about your design’s user experience. Remote usability testing is the process of testing your website or app’s user interface and UX design without getting users together in person.  It is conducted virtually, which is convenient for time and budget. During remote usability testing, different users are given specific tasks to perform on the website. The users carry out these tasks, and any problems they encounter are investigated and removed to improve the website or app’s user experience. There are many benefits to leveraging remote usability testing as UX research. In this article, we will go over a few of those benefits.