Thoughts on creating better digital experiences

13 rules every UX designer should know

ux designer sketching a wireframe

User experience is the user interaction with a system, product, or service and the feelings that interaction creates. It depends upon the ease of use, utility, benefit, and efficiency of a certain product and how it affects the productivity of an application. The person responsible for the user experience of a product or design is the UX designer. Within this role, the UX designer has to meet certain expectations. Here are some rules that every successful UX designer must follow.

Great benefits of learning UX design

two people learning and implementing ux design of a mobile app

This current era of science and technology is concerned with buying and selling services online. This means that the user experience of a digital product or service is key. That includes product design, content, and display. This post uncovers several benefits of learning UX design, so let’s dig into the details.

Top 5 tips to improve your user interface

user interface overlaying a cityscape

When talking about human-computer interaction, user interface is the means of communication between your website or mobile app and the user. It is an important term because it helps fulfill the user’s expectations. It also promotes the efficient running of your website. To add more to your user interface experience, we have some great tips to share. 

Bad UX: A harrowing Hootsuite experience

bad ux hootsuite experience

Bad UX. We’ve all dealt with it in one form or another at some point in our customer/consumer experience. But what makes a user experience bad? How can you pinpoint the pain points in your UX? And what can be done to fix or mitigate those issues? These are all questions we are going to answer through a real-life example of bad UX.

A detailed guide on how to create a user research framework

user research framework window to the sky

User research is an important part of any UX design process. It helps ensure that your product will be used by the people for whom it was created, and not just a handful of users who happen to love it. The user research framework presented in this article is designed to help you collect all the data you need about your target audience so that you can make smarter decisions as you move forward with your project.

How to prepare your UX portfolio: importance and format

ux portfolio in human hand

There is no doubt that UX portfolios equip designers with a platform where they can show their design work and design thinking towards product excellence. However, whether designers will be able to successfully convey their skills is what remains doubtful in many cases. It can be sometimes tricky and overwhelming to come up with the perfect UX portfolio for getting hired. We will clear up some of the qualms and confusion regarding the UX portfolio and also guide you through the process of adroitly coming up with the same.

Widespread mistakes in personas: how to fix them

person writing personas on clear white board

Personas are a way for businesses to get a better understanding of their customers. If you have been using personas for years without success, then it is time to reassess your process. In today’s world of analytics and customer feedback, some widespread mistakes can lead to failure with your personas. Let’s learn more about personas in this blog.

Designing personas using data from Google Analytics

google analytics data for designing personas

Many businesses are trying to figure out how to design personas for their customers. This can be difficult without the right data. Luckily, Google Analytics has all of the information you need to create compelling personas that will help increase your conversion rates. In this blog post, we’ll go over some tips on how to use GA data to make more informed decisions about customer persona design.

Product roadmap: how it affects user experience

roadmap ux product roadmap

When it comes to the success of any product, the foremost priority should be user experience. Since product design is an amalgamation of a diverse number of things, managing the blueprint of UX design is easier when done with a roadmap. In this article, you will learn how product roadmap and user experience are intertwined and how you can reap mutual benefits of both.