Thoughts on creating better digital experiences

The value of customer experience: A Netflix study

netflix logo customer experience blog post

As a usability testing platform, we obviously focus on user experience and how it impacts your business and conversion rates on your website or mobile app. However, user experience is not the only factor that impacts business. Customer experience plays a major role in how users feel about your platform and whether or not they convert into customers.

What is card sorting in UX?

card sorting in ux

One of the easiest traps for a company to fall into is designing a product in their eyes rather than the eyes of the customer. This can lead to many problems. In order to avoid it, it’s important that the user experience is driven by customer feedback. One popular way companies attempt to give user’s a decisive say in UX design is through card sorting. In this article, we will define card sorting, discuss some different branches of it, and talk about its various advantages.

Keeping the focus on the interplay of universal design and UX

ux research and design team in a conference room

Image Source Technology is often heralded as both the great equalizer and the great emancipator. It opens the marketplace to would-be entrepreneurs in every corner of the globe. Also, it extends the light of education into the most remote regions of the world. It connects the historically marginalized to the community. Finally, it is a source of access, and through that access, it is also a source of power. However,.. Read More

What you should know about UX design

ux design process wireframe

UX design is a broad concept and idea that isn’t easily defined. In fact, it is an idea full of directions, which include interaction design, information architecture, visual design, and human-computer interaction.  After reading this article, we aim to make this concept easy to understand for you.

User experience research and its importance

user experience research magnifying glass surrounded by pencils

User experience research includes interviews, questionnaires, usability evaluations, and other types of feedback approaches that are used to better understand user behaviors, needs, and motivations. It determines whether design solutions suit the needs of the target audience. By merging experimental and observational research methods to influence the design, development, and refining of a product, this branch of study strives to improve the user experience (UX) of products, services, or processes. 

Moderated vs. unmoderated website usability testing

website usability testing and. ux design

When you finish designing a website, your work doesn’t stop there. In fact, you could argue that work is only beginning. The next step in the process is to get feedback on the site’s user experience. This is where website usability testing comes into play. Without the user’s view of your design, you can never know the flaws or correct them. 

13 rules every UX designer should know

ux designer sketching a wireframe

User experience is the user interaction with a system, product, or service and the feelings that interaction creates. It depends upon the ease of use, utility, benefit, and efficiency of a certain product and how it affects the productivity of an application. The person responsible for the user experience of a product or design is the UX designer. Within this role, the UX designer has to meet certain expectations. Here are some rules that every successful UX designer must follow.

Great benefits of learning UX design

two people learning and implementing ux design of a mobile app

This current era of science and technology is concerned with buying and selling services online. This means that the user experience of a digital product or service is key. That includes product design, content, and display. This post uncovers several benefits of learning UX design, so let’s dig into the details.