Thoughts on creating better digital experiences

Learning UX with TryMyUI EDU

I had never heard of usability testing, let alone TryMyUI, when I started the UX design class at ECU. The entire class was very intimidating in the first few days. Our task was to test the NC Coastal Atlas website with users and to make recommendations for the design team. The idea was great, but my first thought was, “Where do I start?”

Optimizing design with data: A case study with Crown Bees

What does data-driven design look like in action? We worked with conversion rate optimizer PayBoard to improve a niche commerce website called Crown Bees, an information and supplies site for amateur beekeepers. With a combination of quantitative visitor metrics and qualitative usability testing, we identified some critical ways in which the site could perform better.