At America’s colleges and universities, it’s not uncommon to see students taking advantage of spacious and beautiful campuses to go for a run. This EDU-contributed UX Wars edition challenged female students to buy custom running gear from one of two major footwear competitors: Nike, or Reebok. Which site provided a better user experience?
For the time-pressed researcher: Do you run more user tests to get reliable statistics but more video than you could ever watch? Or do you stay small, comb through your results finely, but never get solid numbers to benchmark against?
The usability testing dilemma is no dilemma at all with these keys to being a more efficient researcher.
Usability testing is not something to be tacked on at the end of a project to validate a design; it should be a constant part of the process, informing design choices at every step. TryMyUI and Balsamiq are now partnering to offer 5 free usability tests for anyone to test out their Balsamiq prototype.
No website exists in a vacuum, and seeing how yours compares to your competitors’ is critical for making important roadmap decisions. Where does your competitor’s website or app hold the edge? What are they doing right that you can learn from? And what are the strong points in your own design?
Here are the top 5 things we tell customers looking to run a comparative usability study.
We got together with UX designer Mariano Andres Garcia and UX professor Guiseppe Getto to talk about how you can optimize your usability research to get the most insight out of it and get beyond the obvious issues to see the more subtle usability problems. Here is a recap of the Q&A from the webinar.
Designing a user test is a bit like designing a website: inevitably, users find every way you never thought of to misinterpret and misuse what’s put before them. Most of the time, though, that isn’t their fault – in fact, it’s probably yours.
Crowdsourcing may have begun with an ox…
On December 9 we hosted a webinar with Rob Hoehn of Ideascale and Rob Aseron, former head of user research at Zynga diving into the utilities of crowdsourcing and how it can be used to expedite the user research process and improve feedback. Below is the Q&A segment of the webinar.
You know usability testing is important, but you just don’t have the time to do it at scale. What if you didn’t have to watch all the hours of user test videos to get the same information out of them?
A number of years ago, British Airways needed to find out what customers wanted. They were adding mini refrigerators to first class seating sections so passengers could help themselves to a snack during long overnight flights, and needed to find out exactly what kind of snacks their passengers would be interested in. So they put together a few focus groups…