Thoughts on creating better digital experiences

All you need to know about remote user research

remote user research woman outdoors on laptop

It is a common misconception that remote research is a compromised, less yielding version of user research. If you dive deeper into the concept and look closely, this presumption is far from true. In fact, remote research can help you fetch better data. The main idea behind remote lab experiments is to try and mimic the remote users’ environment and remote conditions as much as possible. This means having to use remote observation or remote ethnography in research, which adds further understanding to remote user interviews. In this article, we will expound on the whole concept of remote user research

Optimize your A/B test results with qualitative data

five star qualitative data a/b test

Image Source The following is a guest post by Niraj Rajput, cofounder and Head of Engineering at Chisel Labs A/B testing is a great way to test new ideas and measure the effect they have on your website’s conversion rates. But how do you know which idea will be best? Qualitative data can help you make more informed decisions about what works best for your customers. This blog post will.. Read More

How to strategically craft your rating scale questions

neon question mark in hallway rating scale questions

Do you know what your customers are thinking?  It’s not easy to figure out, but it is possible. One way you can do this is by using rating scale questions on surveys or forms that people fill out for you. If you want to get the most accurate answers from them, then here are some tips to help you craft your rating scale questions strategically.

Prototype testing questions: Your product’s future is in your consumers’ hands

prototype testing mobile app wireframing

It’s no secret that insights from your consumers are important for product development. But, insights are often hard to come by because they’re not given enough importance in the overall process of product development. Companies put off testing prototypes because it is infrequent and thus reduces its effectiveness. It doesn’t have to be this way. In this blog post, we’ll discuss why insights from your customers matter and how you can get information regularly without spending too much time or money.

How to never go wrong with the process of usability testing

usability testing

The purpose of usability testing is to provide feedback on design decisions through observation and measurement; it helps designers identify issues in designs before they are built into products, which results in improved customer satisfaction levels, more efficient websites with less user frustration, and lower costs for companies. This article will let you know how to never go wrong with the process of usability testing

Remote usability testing: what you need to know

remote usability testing

If you are looking to improve your website’s user experience, but don’t have the budget for a full-time UX professional, remote usability testing is an option. It allows you to hire someone just for one or two days of work – and it can be done from anywhere in the world. This blog post will introduce you to what remote usability testing entails, how much it costs, and how it relates to other types of design services.