Data is useless, and how to change that
Tim RotoloThe best research doesn't make a difference unless it has an advocate that can analyze, interpret, and communicate it effectively. Data does not matter on its own; its our job…
Optimizing design with data: A case study with Crown Bees
What does data-driven design look like in action? We worked with conversion rate optimizer PayBoard to improve a niche commerce website called Crown Bees, an information and supplies site for…
Take me out to the ball game
Each year as spring arrives, the 30 teams of Major League Baseball head to Arizona and Florida to kick off spring training. Every day for a month and a half,…
Measuring task usability: The Single Ease Question (SEQ)
The idea behind task-based usability testing is that any application's user experience is comprised of various steps along the user’s journey, each of which must be optimized for simplicity and…