Thoughts on creating better digital experiences

Metrics that will help you report more effectively

data metrics reporting ux

Reporting can be a difficult task, especially if you are new to the world of usability testing. However, it is an important part of usability testing because it allows for transparency into your project and offers insights that might not have been achievable otherwise. This blog post will teach you how to report more effectively with different metrics so you don’t have to worry about being lost in reporting land.

Ways to Optimize UX in Mobile eCommerce

Ways to Optimize Ecommerce

User experience (UX) is more important to a mobile shopping experience than you may at first realize. Imagine pulling up a digital store on your phone and finding it ugly and difficult to navigate, with overly long load times. What are the odds you’d complete the checkout process with an experience like this? Chances are, they are not high. UX drives the success of mobile eCommerce, with benefits ranging from.. Read More

How To Harness UX To Increase Conversions On eCommerce Sites

UX, or User Experience, is key to the success of any eCommerce website. Sites that are designed with customers in mind invariably pique the interest of greater numbers of users, and that interest ultimately turns into conversions as consumers head to the checkout pages.  There are endless possibilities when it comes to optimizing the user experience, so it’s really up to brands to create a compelling and attractive website that.. Read More

Confessions of a user testing CEO

Confessions of a user testing CEO

The primary data we use to give our customers the “user’s view” consists of video and audio recordings of users following a series of tasks through a designated flow. However, my growing sense of the limitations of this kind of data has spurred me to write this post.