Thoughts on creating better digital experiences

Qualitative interviews: Pitfalls to avoid

virtual qualitative interviews

Qualitative interviews are a way of getting feedback from your customers. They can be done in person, over the phone, or online with surveys and questionnaires. Qualitative interviews are very useful because they provide insights into what people think and feel about your product or service. However, there are some pitfalls to avoid when conducting qualitative interviews that will help you get better results. In this blog post, we’re going to discuss these pitfalls so that you can get more accurate data for your business.

What is user research and why it is so important

person conducting user research

What’s the first thing that pops into your head when you read the word ‘user research’? In simple terms, it’s the research conducted to deduce the behavior, needs, demands, choices, and motivations of the user. It’s a vast and extensive topic, and there are many definitions available on this subject. We will give you a quick overview of this topic.

Everything you need to know about concept testing

concept testing prototype deign

Concept testing is a marketing technique that helps businesses to identify if their product or service will work for the customer. It also helps them understand what customers want and how they see your business. Concept tests are simple surveys created to get feedback on an idea, product, or service before it has been developed in full. This blog post talks about everything you need to know about concept testing.

A detailed guide on how to create a user research framework

user research framework window to the sky

User research is an important part of any UX design process. It helps ensure that your product will be used by the people for whom it was created, and not just a handful of users who happen to love it. The user research framework presented in this article is designed to help you collect all the data you need about your target audience so that you can make smarter decisions as you move forward with your project.

Designing personas using data from Google Analytics

google analytics data for designing personas

Many businesses are trying to figure out how to design personas for their customers. This can be difficult without the right data. Luckily, Google Analytics has all of the information you need to create compelling personas that will help increase your conversion rates. In this blog post, we’ll go over some tips on how to use GA data to make more informed decisions about customer persona design.

How online whiteboards help facilitate qualitative and quantitative research

whiteboards research data

When gathering user feedback, there are generally two kinds of research that you can focus on: qualitative and quantitative research. These are both important to developing a holistic understanding of a user’s experience but are usually conducted in different ways. In this article, we’ll outline how online whiteboards can help facilitate both qualitative and quantitative user research and will briefly discuss the difference between the two. 

Prototype testing questions: Your product’s future is in your consumers’ hands

prototype testing mobile app wireframing

It’s no secret that insights from your consumers are important for product development. But, insights are often hard to come by because they’re not given enough importance in the overall process of product development. Companies put off testing prototypes because it is infrequent and thus reduces its effectiveness. It doesn’t have to be this way. In this blog post, we’ll discuss why insights from your customers matter and how you can get information regularly without spending too much time or money.