How do you know if the copywriting on your website is resonating with users? Here are a few tried and true techniques for understanding your audience and how resonant and engaging your copy is. These techniques can be seen as a fundamental component to a holistic UX research and design process.
E-commerce UX and marketing have more and more in common these days as UXers are beginning to incorporate marketing principles into their designs. Proven SEO practices is a great place to start!