Thoughts on creating better digital experiences

Rolling out the TryMyUI Educational Partnership Program

At TryMyUI, we believe that usability testing informs good web design. Even the best UX designers need to take a step back and view their project from the end user’s perspective, simply because as humans we tend to get caught up in our own biases.
We also believe that usability testing is one of the most valuable things a company can do for itself to drive up conversion rates and communicate the right message to visitors.
Simply put, it’s a tool that results in a better outcome on all sides.

UX feedback that helps you learn from your competitors

Your website doesn’t exist in a vacuum – it operates amid a vast web of competitors and distractors that not only vie for users’ business but also furnish every web user with a host of pre-instilled habits and expectations. To survive on the web, it’s not enough just to keep being better than the old you: you need to be better than the current them.

The Mobile UX Webinar: Q&A

We talked to Derek Olson of Foraker Labs and Chandika Bhandari of Seattle AppLab in an hour-long webinar (view the full recording here) November 4th about the challenges of designing usable mobile sites and apps and our solutions for improving mobile UX. This is a recap of the Q&A segments.

3 takeaways from bad UX on news sites

There is a problem I have with the UX on a number of news websites, and it’s become something of a pet peeve of mine. Here’s a pretty typical example from a few days ago… I was reading an article on Slate about the psychology of altruism, and as my eyes tracked down the page my hand reached over to the arrow keys. I use the up and down keys.. Read More

5 reasons you should say farewell to focus groups

Plane flying past pink sunset

A number of years ago, British Airways needed to find out what customers wanted. They were adding mini refrigerators to first class seating sections so passengers could help themselves to a snack during long overnight flights, and needed to find out exactly what kind of snacks their passengers would be interested in. So they put together a few focus groups…