Thoughts on creating better digital experiences

Influencing change through UX design: An Arbor Day exercise

ux design arbor day case study with text "arbor day plant a tree"

We’ve talked a lot about UX design and the importance of implementing a solid design process for your website or mobile app. We know that good user experience motivates customers to buy in to your product or service. But can good UX design influence people to support a cause? We partnered with Marilyn Salzman to conduct a usability test on our platform to see if users could be convinced to.. Read More

4 usability testing sample size mistakes to avoid

When thinking of usability testing sample size, there are some common mistakes that people make. Those mistakes result in incomplete or incorrect usability testing results. In order to stay away from this problem, we have found the most common usability testing sample size mistakes that you must avoid. Moreover, we will also mention the main causes of these mistakes, along with the proper steps to get rid of them. 

Top 6 user testing methods

user testing methods blog header

There are various methods available when it comes to user testing. This article mentions the top 6 user testing methods preferred by UX researchers. We will also mention the right conditions for each method. Moreover, you will also learn some most important considerations for implementing each method. 

6 effective approaches to UX research

ux research approaches blog header sticky notes

UX research is a critical technique that must be implemented the right way in order to get the best results. This is why we have gathered 7 effective UX research approaches that you must try.  With each method, we have briefly discussed its purpose, most effective implementation, and results. 

User experience research and its importance

user experience research magnifying glass surrounded by pencils

User experience research includes interviews, questionnaires, usability evaluations, and other types of feedback approaches that are used to better understand user behaviors, needs, and motivations. It determines whether design solutions suit the needs of the target audience. By merging experimental and observational research methods to influence the design, development, and refining of a product, this branch of study strives to improve the user experience (UX) of products, services, or processes. 

Powerful tools to use in the design process

design process outlined on keyboard

The design process is a modern technique used today for easy problem-solving and prevention within user experience design. It also helps you improve your products or services, which ultimately leads to better user interaction and audience engagement. This article is all about the most powerful tools that you can easily trust for the design process.

5 stages of the design thinking process

ux designer creating wireframes design thinking

The design thinking process helps UX designers understand users’ needs related to a product or service. It is an easy and organized way of breaking down complex user problems to make the implementation of solutions easier. To understand the design thinking process more easily, we have broken it down into 5 main stages. Moreover, we will also talk about the significance of design thinking and its non-linear nature. 

13 rules every UX designer should know

ux designer sketching a wireframe

User experience is the user interaction with a system, product, or service and the feelings that interaction creates. It depends upon the ease of use, utility, benefit, and efficiency of a certain product and how it affects the productivity of an application. The person responsible for the user experience of a product or design is the UX designer. Within this role, the UX designer has to meet certain expectations. Here are some rules that every successful UX designer must follow.