As technology is evolving, customers’ expectations are also rising. A good customer experience can differentiate your brand from others. According to some statistics, brands providing excellent customer experience generate 5.7% more revenue than those not focusing much on CX. If we neglect these stats for a moment, every business owner understands that a good customer experience is essential for success. Now the question is how to improve customer experience? For that, you need to collect customer experience data. You might ask how to collect data? In this article, we’ll discuss how to collect and analyze digital experience data.
If an e-commerce business wants to deliver a personalized customer experience, it should be looking forward to investing in digital experience platforms. This article is all you need to know about digital experience platforms and why you should invest in one.
Better usability and digital experience create better products. How exactly does usability testing go hand in hand with product analytics? Usability is something like your cell phone. If your cell phone isn’t easy to use, you will change it and never look back at it again. So, an easy-to-use cell phone means that it is a good product and vice versa.This is a broad example, however. In this blog, we.. Read More
If companies want to cultivate meaningful connections and strong relations with customers, they need to leverage digital experience data. This data can help them improve UX, and they can retain potential customers and reach new customers in an engaging way. Remember, the best UX practices can vary from company to company, but digital experience data can be crucial in improving UX.
User experience is the concept of gauging the satisfaction or frustration of your users while they interact with your product/service. Optimizing the user’s experience throughout their journey is one of the best ways to improve your brand image and secure lasting engagement. Before you can improve your offering, you must develop a deep understanding of where you can improve their experience. To do this, you need to analyze some key metrics and KPIs to gain a holistic view of your customer experience. This article will outline some helpful metrics and key performance indicators (KPIs) that you can use to help measure and improve your user experience.
Have you ever wondered how a sample is selected for usability testing of a prototype? What are the significant factors on which sample size is selected? And how it goes through usability testing before a launch. What is an appropriate usability testing sample size?
User interface (UI) and UX design are critical components in any industry, especially for SaaS brands. The SaaS market is highly competitive. This is why it’s crucial to take your time doing UI and UX research to make sure your product and marketing efforts are more thorough and check all the right boxes. If you are too focused on creating and marketing the best product, you can easily lose sight of what really matters — your customers. Below, we’ll review the top 10 SaaS marketing mistakes and tips for how to overcome them.
The UX design process doesn’t only provide users with a pleasurable and intuitive user experience. It also offers an opportunity for UX designers to make changes and improvements in their designs as they go along. If you want to design a user-friendly interface for a website or app, you need to understand the meaning of UX and the key components of the UX design process. So, let’s start.
UX research is the process of gathering qualitative and quantitative data about your design’s user experience. Remote usability testing is the process of testing your website or app’s user interface and UX design without getting users together in person. It is conducted virtually, which is convenient for time and budget. During remote usability testing, different users are given specific tasks to perform on the website. The users carry out these tasks, and any problems they encounter are investigated and removed to improve the website or app’s user experience. There are many benefits to leveraging remote usability testing as UX research. In this article, we will go over a few of those benefits.
When it comes to building a good user experience for your customers, both UX design and UX research are important parts of the process. While both aspects of UX are key to developing a strong user interface, they both play different roles. In this article, we will discuss UX research and UX design and the key components of each.