Inspiring design and getting the user’s view go hand in hand. That’s why we’re thrilled to announce TryMyUI’s new partnership with the University and College Designers Association (UCDA).
Augmented Reality and Virtual Reality are on their way to proliferating across the tech industry. How is designing these experiences different from other, more traditional interfaces?
Dartmouth College is taking a new approach to creating content for their academic department sites by enlisting the help of students to tell their stories.
When we design websites, we create participatory fictions – imaginary worlds that we invite users to engage in. When the user is unable to successfully engage that fiction, it is because of “imaginative resistance,” the underlying cause of all usability problems.
“Everyone has seen a usability report before that’s like, ‘Half the users liked this version, half the users liked that version’ and that’s where it stops. What we’re really trying to tell you today is to think beyond that. What does it mean? What’s the impact on the user? What’s the impact on the business? How can we work around this pain point?”
The best research doesn’t make a difference unless it has an advocate that can analyze, interpret, and communicate it effectively. Data does not matter on its own; its our job to make it matter.
Usability testing is not something to be tacked on at the end of a project to validate a design; it should be a constant part of the process, informing design choices at every step. TryMyUI and Balsamiq are now partnering to offer 5 free usability tests for anyone to test out their Balsamiq prototype.
Imagination vs. practicality. They may seem like they are at odds with one another; however, if designers can navigate between these two poles, they might be able to optimize their ability to produce creative insights and amazingly useful products.
How do you explain the concept of UX to students who have only been using computers for 6 weeks?
“It’s easy to boil the job of UX Architect down into a single word like ‘design,’ but putting it so simplistically is only true in a very narrow sense. Design – elegant, usable design – is the end goal of the job, but what I really do for TryMyUI is to create a vision for the product.”