Thoughts on creating better digital experiences

Artificial intelligence and the impact on UX

Artificial intelligence is one of the most important technologies that will shape our future. One area where this technology has already had a significant impact on UX, is voice recognition software. This article will discuss how artificial intelligence impacts UX, and why you should pay attention to it if you are designing for an intelligent machine.

The secret to building a strong user persona

Designers and developers spend countless hours trying to figure out what their customer is like. They want to know what they like, what they don’t like, their hobbies, when they are most active online… the list goes on. In this blog, we’ll cover the types of user personas and the steps on creating a strong user persona.

A consumer’s mind: Insights for business

consumer insights personas behavior

Insights provided by consumers can be invaluable to your business – whether you’re looking for new ideas on how to improve your products and services, validate an idea before investing in it, or find out what changes customers would like you to make. This blog will help you understand what consumer insights are, how they can help your business, and what techniques you can use to draw them.