Thoughts on creating better digital experiences

Lander vs Instapage: UX Wars

UX Wars Lander vs Instapage banner

This month, we decided to take a closer look at some of the tools available for building landing pages.

Lander and Instapage both allow marketers to quickly assemble landing pages in a WYSIWYG (What-you-see-is-what-you-get) editor. Though each platform offers a similar service, their approaches couldn’t be more different.

DraftKings vs FanDuel: UX Wars

DraftKings and FanDuel have blitzed this season’s football programming with inescapable advertising campaigns, and many fans are giving short-term fantasy leagues a try.

How do the two sites differentiate themselves? We did some usability testing with football fans to see which one offers the superior experience.

Yelp vs Zomato: UX Wars

UX Wars Yelp vs Zomato banner

Hungry? For many in the US, a Yelp search might be the first (and last) step in finding the perfect place to grab a bite. But with its acquisition of UrbanSpoon earlier this year, India-based restaurant reviewer Zomato is ready to throw down with Yelp on its home turf of North America.

We pitted these rivals against each other in a usability face-off to see which one offers the superior user experience to aspiring diners. After a few tests with real users, here’s what we found…

Apple Music: UX Wars (Update)

For music lovers around the world, Spotify has become the go-to for streaming and sharing music over the past few years. However, with its new music streaming service entering the ring last week, Apple has set out to challenge that market dominance. But will users be convinced to make the switch?

Expedia vs Priceline: UX Wars

Summer is coming, and that means its time to start booking travel arrangements for that vacation you’ve been daydreaming about. But where to start? We decided to pit two of the biggest online travel planners against each other to see who has the more usable product.

Spotify vs Tidal: UX Wars

Title banner for UX Wars

If you pay even a sliver of attention to the entertainment world, you’ve probably heard of Tidal by now. Jay-Z and his famous co-owners (Beyonce, Kanye West, Rihanna, and more) have gone all-out promoting their new music streaming service. Behind all the marketing buzz, though, Tidal is essentially a re-imagined Spotify, and it’s aiming to compete directly with the streaming giant.

Has Tidal reached its goal? We ran a few tests with current Spotify users to find out…