Thoughts on creating better digital experiences

Fresco

This author hasn't added his/her bio.

What are the Gestalt Principles, and why are they important for UX?

It is critical to understand the fundamentals of design in order to meeting the customer’s needs and create an efficient user interface. The Gestalt Principles are some of the most important pieces of knowledge for any designer and have real impacts on how the user interprets information. This article will define the Gestalt Principles and analyze how they’re impactful for UX and UI.

7 ways to measure user experience using metrics & KPI’s

User experience is the concept of gauging the satisfaction or frustration of your users while they interact with your product/service. Optimizing the user’s experience throughout their journey is one of the best ways to improve your brand image and secure lasting engagement. Before you can improve your offering, you must develop a deep understanding of where you can improve their experience. To do this, you need to analyze some key metrics and KPIs to gain a holistic view of your customer experience. This article will outline some helpful metrics and key performance indicators (KPIs) that you can use to help measure and improve your user experience.

Customer persona analysis

Simply having a good product/service isn’t enough to attract users and create a successful business. You need to reach people that are interested in your solution, have a need for it, and are willing to pay. These three factors are part of a larger image that makes up customer intent and product-market fit. To analyze how your product fits and who the specific audience is, it’s helpful to create a customer persona analysis. This article will define a customer persona analysis and talk about how to build one, why it’s important, and two different research methods used to help create this analysis.

What is card sorting in UX?

One of the easiest traps for a company to fall into is designing a product in their eyes rather than the eyes of the customer. This can lead to many problems. In order to avoid it, it’s important that the user experience is driven by customer feedback. One popular way companies attempt to give user’s a decisive say in UX design is through card sorting. In this article, we will define card sorting, discuss some different branches of it, and talk about its various advantages.

Concept testing, prototyping, and product roadmaps

Meeting customer expectations doesn’t happen by coincidence. It takes careful planning and execution to create a satisfactory product in the eyes of the customer. How can you ensure your product meets the customer’s needs? The answer is concept testing. In this article, we will define and talk about some of the reasons it’s so important. Additionally, we will talk about how it’s similar to prototyping and can impact your product roadmap.

How online whiteboards help facilitate qualitative and quantitative research

When gathering user feedback, there are generally two kinds of research that you can focus on: qualitative and quantitative research. These are both important to developing a holistic understanding of a user’s experience but are usually conducted in different ways. In this article, we’ll outline how online whiteboards can help facilitate both qualitative and quantitative user research and will briefly discuss the difference between the two.