Thoughts on creating better digital experiences

Cherryl Pereira

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How to never go wrong with the process of usability testing

The purpose of usability testing is to provide feedback on design decisions through observation and measurement; it helps designers identify issues in designs before they are built into products, which results in improved customer satisfaction levels, more efficient websites with less user frustration, and lower costs for companies. This article will let you know how to never go wrong with the process of usability testing

Artificial intelligence and the impact on UX

Artificial intelligence is one of the most important technologies that will shape our future. One area where this technology has already had a significant impact on UX, is voice recognition software. This article will discuss how artificial intelligence impacts UX, and why you should pay attention to it if you are designing for an intelligent machine.

The secret to building a strong user persona

Designers and developers spend countless hours trying to figure out what their customer is like. They want to know what they like, what they don’t like, their hobbies, when they are most active online… the list goes on. In this blog, we’ll cover the types of user personas and the steps on creating a strong user persona.